Journal

Recycling, recycling I love you recycling You’re only a bin away! To the tune of Tomorrow. All together now! Ahem. Oh, so much talk about recycling and recycled materials. Sustainable fashion acti...

Here’s a roundup of some of the finest sustainable fashion stories that hit the news in October. Textile recycling project 'ReHubs Europe' kicks off October 3, 2023 After three years of prep work,...

Technically, it’s the second most widely used fibre in the world. Yes folks, we’re talking about cotton. But since we’re a sustainable brand and all, we’d like to focus on its more earth-loving cou...

October so far has been abnormally - but not so unexpectedly - warm in many parts of the Northern Hemisphere. But with the summer season officially over, it’s time for our beach shorts and tank top...

There’s just something about sweater weather that feels so inviting. As the rainier and colder seasons approach, the urge to buy a cosy new sweatshirt gets strong.  Yet, in a market saturated with ...

Here’s a roundup of some of the finest sustainable fashion stories that hit the news in September.  ASICS just released the lowest CO2 sneaker September 11, 2023 ASICS’ latest GEL-LYTE™ III CM 1....

Professor Miles Richardson, from the University of Derby, studies the connection between humans and nature, and what this special relationship means for our wellbeing. In August 2022, he created t...

It’s 2023. Going green really ought to be a moot point by now.  After all, fashion is changing as a response to the global wakeup call chiming in on the industry’s negative impacts: a substantial c...

Plastic pollution is a pervasive issue, infiltrating our oceans, ecosystems, and daily lives. It’s getting so out of hand that it’s forecast there will be more plastic in the oceans than fish by 20...