Journal

People expect more from brands. And rightly so. The fashion industry produces around 10% of the world’s carbon emissions, 85% of textile waste, a great deal of biodiversity loss, and the exploitati...

While others failed, QR codes became all the rage during the pandemic. Short for Quick Response (QR), these square-shaped pixels have allowed us to access all kinds of information stored online. Th...

October so far has been abnormally - but not so unexpectedly - warm in many parts of the Northern Hemisphere. But with the summer season officially over, it’s time for our beach shorts and tank top...

There’s just something about sweater weather that feels so inviting. As the rainier and colder seasons approach, the urge to buy a cosy new sweatshirt gets strong.  Yet, in a market saturated with ...

Going green really ought to be a moot point by now.  After all, fashion is changing as a response to the global wakeup call chiming in on the industry’s negative impacts: a substantial carbon footp...

You may have noticed there's a plethora of sustainable clothing brands out there. But what are the mysterious qualities making them so 'sustainable'?  Well, since most clothing is made from plastic...

Not too long ago, if someone strolled by in a tank top, they would likely be met with curious gazes. However, times have changed, and those days of condescension are long gone. Men's tank tops have...

The world of sustainability is a vast one, with its own jargon, elaborate concepts and loosely-defined terms. If you’ve been following the chatter of recent years, you’ve probably noticed the growi...

Words help build stories, but are rarely enough on their own to stir emotions and enact change. Whether trying to convince a fellow shopper to switch brands or a potential investor to sign, numbers...