Instead of mass produced plastic-based screenprinting, our manufacturer's products are printed digitally using water based inks that conform to the Global Organic Textiles Standard, and OEKO-TEX standards on hazardous chemicals. By printing one at a time to order, and using technology where the ink is mixed as it is put down onto the t-shirt, there’s no waste or overproduction - only the ink that is needed is used. And curing prints using renewable energy powered dryers, our manufacturer can create products that are full of colour yet free from harmful substances. The printing systems used to produce these products is part of what makes these products vegan. They contain no animal derived products and are not tested on animals. All the ink ingredients are tested to OEKO-TEX® Standard 100, which means they are free from harmful chemicals.

Yes, the products, packaging and print contain no animal derived products and are not tested on animals.

Yes, these products are manufactured and printed by our manufacturer on the Isle of Wight, and the company has a Soil Association issued, Global Organic Textile Standard certification which is based on in person audits of the entire supply chain from seed to shop. As well as verifying the raw material is grown organically, which includes establishing the chain of custody and visiting farms and taking soil samples, the GOTS certification process includes a detailed audit of a wide range of social and sustainability criteria that includes other inputs and working conditions. You can read the standard here.

According to a carbon trust study, about 70% of the carbon emissions from a typical t-shirt are from washing and drying, while transport of goods is about a tenth of that. Our factory is powered by renewable energy too, so if you're looking for CO2 savings, ease off the appliances and wash cool, hang dry.

Where the fabrics are dyed, the water is recovered, cleaned and recirculated then used again. It’s a closed-loop process. At the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally clean enough to drink; which we show in the video above. Our manufacturer's organic cotton is grown in the North of India where monsoon rains provide the water needed to grow the crop. Organic farms also have the advantage of maintaining a soil quality high enough to grow other crops, including food, in the dry season which reduces pressure on the water table when it is traditionally most stressed.

Our manufacturer prints to order, meaning that there is no waste of overstocked products, and less demand for the materials and the natural resources used to make them, including water. In the wet processing factory, a closed-loop water system is used in the washing, dyeing and finishing processes, where the used water is purified and reused again and again, minimising water use.

In a circular economy, products are designed from the start to be remade. That means materials flow back to the maker and the new product is made from the old product. It is different from recycling, or up-cycling, where material is turned into something different before it is then thrown away. A circular economy is infinite because by design the material flows in a loop.

No, T-shirts are printed to order in the UK using water based inks one at a time and in real time, so there’s no waste from over-stocked designs and sizes. What is made is only what people need, when they need it.

The products are designed to come back and be remade into new items when they are worn out. Our manufacturer is recognised internationally for having built a working circular supply chain. This means that instead of creating waste, new products are made from it. Each item has a QR code inside on the washcare label. You can scan this or go to the URL on the product to get instructions for return postage, which is free in the UK, and to claim store credit in return for the recovered material. Learn more about this initiative here.

Because orders are printed the same day to order, this means we only make what people need when they need it. This means there is no unsold stock and so there is no unsold stock to dispose of.

No, there’s no single-use plastic packaging. Instead, orders are packaged in a rip proof, splash proof kraft paper mailer that is fully recyclable.

Organic cotton offcuts are collected and mixed with rainwater, then pressed and dried in the sun. The mulch is used to fertilise soy plants, which are then used as a pigment. These ingredients are used to create organic cotton notebooks and paper products available via our manufacturer.

Yes, send back as many as you want. Every product we make is designed to be sent back to us once it has been worn out. There is a QR code on every wash care label which will lead you to instructions to follow. We'll send you a £5 discount code for each item you return. To make the economics of recycling work, right now it's only possible to use one code per order.

Yes we can, but right now we're focusing on remaking our own products. It's important also to keep the materials stream pure and many other brands use plastic or semi synthetic materials - even recycled plastic - that shed micro-plastics into our oceans. Our products are made from natural materials in a way that is designed for easy re-manufacturing. We also need to find a way to make it worthwhile for us to do recycling for other brands who don't currently pay for the waste they produce. We are going to do this soon, so watch this space. If you are a large brand that would like to access this service, please mail us using the contact form to stay updated on when this service will become available.

Workers' conditions at every stage in the process are covered by the (GOTS) VERSION 6.0 social standards required to meet organic status. These standards are the minimum level required and include fair wages, fair working hours, rights to join trade unions, health and safety, no child workers, no discrimination, bullying or harassment. Employees are paid in line with the living wage as defined by the Global Living Wage Coalition, as standard.