Journal

People expect more from brands. And rightly so. The fashion industry produces around 10% of the world’s carbon emissions, 85% of textile waste, a great deal of biodiversity loss, and the exploitati...

Here’s a roundup of some of the finest sustainable fashion stories that hit the news in December. India's Fashion for Good launches textile waste toolkit December 1st, 2023 The word “jugaad” in Hi...

We could easily go into the challenges faced by the fashion industry. But most people already have a solid grasp of the urgency for change. Instead, we’re looking at sustainable fashion with a more...

While others failed, QR codes became all the rage during the pandemic. Short for Quick Response (QR), these square-shaped pixels have allowed us to access all kinds of information stored online. Th...

Thankfully we’re not alone in our mission to make clothes from organic cotton. Hence, in this post we're going to introduce some lesser-known heroes that fuse style with sustainability to help you ...

Here’s a roundup of some of the finest sustainable fashion stories that hit the news in November. Asket now gives customers 'impact receipts'  November 5th, 2023 Have you ever wondered how much wa...

Recycling, recycling I love you recycling You’re only a bin away! To the tune of Tomorrow. All together now! Ahem. Oh, so much talk about recycling and recycled materials. Sustainable fashion acti...

Here’s a roundup of some of the finest sustainable fashion stories that hit the news in October. Textile recycling project 'ReHubs Europe' kicks off October 3, 2023 After three years of prep work,...

Technically, it’s the second most widely used fibre in the world. Yes folks, we’re talking about cotton. But since we’re a sustainable brand and all, we’d like to focus on its more earth-loving cou...